An inspiring documentary on the Cradle to Cradle design concept of the chemist Michael Braungart and the architect William McDonough. Winner of the Silver Dragon at the Beijing International Science Film Festival 2006. OUTLINE: Man is the only creature that produces landfills. Natural resources are being depleted on a rapid scale while production and consumption are rising in nations like China and India. The waste production world wide is enormous and if we do not do anything we will soon have turned all our resources into one big messy landfill.
But there is hope. The German chemist, Michael Braungart, and the American designer-architect William McDonough are fundamentally changing the way we produce and build. If waste would become food for the biosphere or the technosphere (all the technical products we make), production and consumption could become beneficial for the planet. A design and production concept that they call Cradle to Cradle. A concept that is seen as the next industrial revolution.
• Design every product in such a way that at the end of its lifecycle the component materials become a new resource.
• Design buildings in such a way that they produce energy and become a friend to the environment.
Large companies like Ford and Nike are working with McDonough and Braungart to change their production facilities and their products. They realize that economically seen waste is destruction of capital. You make something with no value. Based on their ideas the Chinese government is working towards a circular economy where Waste = Food. An amazing story that will definitely change your way of thinking about production and consumption.
Showing posts with label waste. Show all posts
Showing posts with label waste. Show all posts
Monday, December 27, 2010
Tuesday, March 27, 2007
Chris Jordan - Running the Numbers
A visually startling look at consumption through statistical art.
Running the Numbers
An American Self-Portrait
http://www.chrisjordan.com/
This new series looks at contemporary American culture through the austere lens of statistics. Each image portrays a specific quantity of something: fifteen million sheets of office paper (five minutes of paper use); 106,000 aluminum cans (thirty seconds of can consumption) and so on. My hope is that images representing these quantities might have a different effect than the raw numbers alone, such as we find daily in articles and books. Statistics tend to feel abstract and anesthetizing, making it difficult to connect with and make meaning of 3.6 million SUV sales in one year, for example, or 2.3 million Americans in prison, or $12.5 million spent every hour on the Iraq war. This project visually examines these vast and bizarre measures of our society, in large intricately detailed prints assembled from thousands of smaller photographs.
My only caveat about this series is that the prints must be seen in person to be experienced the way they are intended. As with any large artwork, their scale carries a vital part of their substance which is lost in these little web images. Hopefully the JPEGs displayed here might be enough to arouse your curiosity to attend an exhibition, or to arrange one if you are in a position to do so. The series is still in its early stages, and new images will be posted as they are completed, so please stay tuned.
Running the Numbers
An American Self-Portrait
http://www.chrisjordan.com/
This new series looks at contemporary American culture through the austere lens of statistics. Each image portrays a specific quantity of something: fifteen million sheets of office paper (five minutes of paper use); 106,000 aluminum cans (thirty seconds of can consumption) and so on. My hope is that images representing these quantities might have a different effect than the raw numbers alone, such as we find daily in articles and books. Statistics tend to feel abstract and anesthetizing, making it difficult to connect with and make meaning of 3.6 million SUV sales in one year, for example, or 2.3 million Americans in prison, or $12.5 million spent every hour on the Iraq war. This project visually examines these vast and bizarre measures of our society, in large intricately detailed prints assembled from thousands of smaller photographs.
My only caveat about this series is that the prints must be seen in person to be experienced the way they are intended. As with any large artwork, their scale carries a vital part of their substance which is lost in these little web images. Hopefully the JPEGs displayed here might be enough to arouse your curiosity to attend an exhibition, or to arrange one if you are in a position to do so. The series is still in its early stages, and new images will be posted as they are completed, so please stay tuned.
Subscribe to:
Comments (Atom)