Bridging media literacy with ecoliteracy, Mediacology seeks to redefine media education so that it harmonizes with ecological design principles.
Traditional media literacy models are mostly left-brained, inherited from the legacy of alphabetic literacy, the Gutenberg press revolution, and industrial mass media production. New digital media radically alter the environment. Their nonlinear, multisensory, field-like properties are more right brain oriented. Consequently, rather than focus exclusively on deconstructing the products of design objects (such as an advertisement “text”), digital learning should respond to the design of the system itself, including cultural and cognitive bias.
Mediacology proposes a design-for-pattern approach called “Media Permaculture,” which restructures media literacy to be in sync with new media practices connected with sustainability and the perceptual functions of the right brain hemisphere. In the same way that permaculture approaches gardening by establishing the natural parameters of its ecological niche, Media Permaculture explores the individual’s “mediacological niche” in the context of knowledge communities. By applying bioregional thinking to the symbolic order, Media Permaculture redresses the standard one-size-fits-all literacy model by taking into account diverse cognitive strategies and emerging convergence media practices.
Drawing on his extensive experience as a grassroots mediamaker and time spent teaching media at Native American schools, Antonio Lopez applies a practical knowledge of alternative media, crosscultural communication and ecology to build a meaningful theory of media education.Media Permaculture